|Image courtesy of www.stlmag.com/Blogs/Relish|
|Slightly-modified image compliments of clydesusa.com|
So if you're in advertising and you're reading this, I hope you've picked up on the fact that you need to use the word "craft" in your beer ads. Because craft-beer geeks won't listen if you don't, and plain-beer drinkers won't notice if you do. Prost!